Game in Lyon
Game in Lyon is an immersive indoor entertainment center located in Lyon. The brand’s ambition was to create a retro-futuristic universe, combining modern and innovative technologies with a retro-gaming atmosphere reminiscent of old-school arcade halls.
I wanted to reflect this duality in the visual identity by combining pixelated illustrations and typography, inspired by retro video games, with a more futuristic neon universe. Together, these elements create an immersive, playful, and dynamic identity that invites people to play and take on new challenges.*
*Project created on behalf of Arxama,
as part of a freelance assignment.
