Épicuvin
Epicuvin is a project led by the Rotary Club of Lyon-Caluire. It is a wine fair designed to make wine feel accessible, vibrant, welcoming and fun. An event created for anyone curious about taste and flavor, whether they are passionate wine enthusiasts or complete beginners eager to discover something new.
I therefore wanted to move away from traditional wine-industry conventions, which can sometimes feel quite elitist and premium, and instead create a more distinctive identity centered around curiosity and discovery. Every piece of communication was designed to feel accessible, playful and warm.*
*Project created on behalf of Arxama,
as part of a freelance assignment.
