Fika Roasters

• Visual identity
• Print
• Web design

Complete visual identity project. Fika Roasters is a duo of coffee roasters based in Lyon, offering specialty coffees with rich and varied aromas. My creative concept was built around the idea of an aromatic journey and the five senses, highlighting the unique sensory experience of tasting Fika Roasters coffee.

I developed the entire visual identity, combining an elegant typographic logo with an artistic, abstract hand-drawn pattern, in which each symbol represents one of the five senses. The goal was to create a premium universe with an original twist, making the brand distinctive and memorable.*