Genevieve
Vaughn

• Visual identity
• Print

This project was created as part of a competition organized by @briefclub on Instagram, which challenges designers to work on fictional briefs as a way to explore new creative directions and put their skills to the test.

The brief was to create a logo and a range of communication materials for Genevieve Vaughn, the owner of a small flower shop bearing her name.
I developed a colorful and poetic visual universe, highlighting her love of flowers through custom illustrations full of life and authenticity. The identity is completed by a soft and elegant logo, with a customized “g” designed to add a distinctive touch and make the brand more memorable.

P.S. I won second place in the competition!